An open source CRM (Customer Relationship Management) is a software application that is available to the public for free under an open source license. This means that anyone can view, modify, and distribute the source code for the software without any restrictions.
Open source CRM software is typically developed by a community of developers who collaborate on the project and contribute to its ongoing development and improvement. Users can also contribute to the project by reporting bugs, suggesting new features, and submitting code changes.
Open source CRM software offers several advantages over proprietary CRM software, including:
Cost: Open source CRM software is free to download and use, which can help businesses save money on licensing fees and IT costs.
Customization: Open source CRM software is highly customizable, allowing businesses to tailor the software to their specific needs and workflows.
Flexibility: Open source CRM software is often more flexible than proprietary CRM software, allowing businesses to integrate the software with other systems and applications.
Community Support: Open source CRM software is often supported by a community of developers who provide ongoing support, documentation, and training.
Transparency: Open source CRM software is transparent, meaning that users can view the source code and understand how the software works. This can help to build trust and ensure data security.
Some examples of popular open source CRM software include SuiteCRM, SugarCRM, and vTiger CRM. While open source CRM software may require more technical expertise to set up and maintain, it offers a cost-effective and customizable solution for businesses of all sizes.