An online CRM (Customer Relationship Management) is a software application that is hosted on the internet and accessed through a web browser. It is also known as a cloud-based CRM or web-based CRM.
Unlike traditional CRM systems that are installed on-premise, online CRM systems store all customer data and business information on remote servers, which are typically managed by the software vendor. This allows users to access their CRM data from anywhere with an internet connection, using a desktop computer, laptop, tablet, or smartphone.
Online CRM systems offer several advantages over traditional CRM systems, including:
Scalability: Online CRM systems can easily scale up or down to meet changing business needs, without the need for additional hardware or IT infrastructure.
Accessibility: Online CRM systems can be accessed from any device with an internet connection, making it easy for remote and distributed teams to collaborate.
Lower Costs: Online CRM systems typically have lower upfront costs and require less maintenance and IT support compared to traditional CRM systems.
Automatic Updates: Online CRM systems are automatically updated with the latest features and security patches, so users always have access to the latest version of the software.
Integration: Online CRM systems can integrate with other cloud-based applications and services, such as marketing automation tools, e-commerce platforms, and social media platforms, allowing for more seamless workflows and data sharing.
Overall, online CRM systems offer a flexible and cost-effective way for businesses to manage their customer relationships and grow their business.