What is a CRM?

CRM stands for Customer Relationship Management. It is a strategy used by companies to manage interactions with their customers and potential customers. CRM systems typically involve collecting and analyzing data about customers’ behavior and preferences, in order to improve customer retention and drive sales growth.

CRM software is a tool used to manage customer data, track customer interactions, and automate certain aspects of the customer relationship process. It can be used to manage a wide range of customer interactions, from marketing campaigns and sales leads to customer support and service.

Some common features of CRM software include contact management, lead management, sales forecasting, customer analytics, and workflow automation. By using CRM software, companies can gain a better understanding of their customers’ needs and behaviors, and use that information to improve customer relationships and drive business growth.